Showing posts with label search engine. Show all posts
Showing posts with label search engine. Show all posts

27 September 2016

DIGITAL - After 18 Years, Google is Still at the Top

Log into Google today and you will see a special birthday doodle complete with balloons and streamers.

Google was officially launched in 1998 and celebrates its 18th birthday today.

It all began when Larry Page, a grad student at Stanford University, started working on a new search engine called BackRub as his doctoral thesis.

Sergey Brin, another grad student, partnered with Page on the development of the engine which used an innovative approach to finding pages ranked by relevancy.

The search engine was renamed Google - a play on the word ‘googol’ which is a number represented by a one followed by a hundred zeros - and Page and Brin dropped out of grad school to launch Google as a startup.

Leaving school turned out to be a great decision as the business went from an office set up in a garage in 1998  to a multinational technology company employing over 57,000 people today.

Google dominates the search engine market with a consistent market share of over 60% year after year. 

If anyone is looking for answers or information, the response is "Google it!"

The closest competitor in 2016 is Microsoft with 21%, and Yahoo following with 12% of the U.S. market.

03 February 2012

Search Engine Optimization [SEO] - A Car, an Iceberg and a Dam


How Much Does SEO Cost

Trond Lyngbo discusses the cost elements of SEO in a Search Engine Land article.  The subject has been hard to understand.  If you're struggling to develop a strategy for this aspect of your web presence you may find his take on SEO helpful:

He suggests these three truths:

  • Like a Car - SEO costs are directly related to need
  • Like an Iceberg - SEO has a massive impact but is mostly hidden
  • Like a Dam - Once you open the SEO floodgates traffic just keeps flowing


29 November 2011

The History of Google Search in 6 minutes

The history and development of Google - Perhaps investing six minutes will help you understand why interfacing with Google may be important for your business!

http://searchengineland.com/google-presents-the-evolution-of-search-in-six-minutes-102575