Announcing the 2010 National Urban Animal Survey

As many of you know, PetLynx Corporation established the National Urban Animal Survey (NUAS) in 2007 to fill the void we perceived for an evidence-based approach to decision making in the companion animal industry.  In 2010, we are once again moving to change the paradigm for information and intelligence in this industry.

PetLynx is pleased to announce that Socialstruct Advisory Group has been contracted to assist us to develop the next generation of Market Services and Intelligence tools for this industry.  Using the largest pool of subscribers and working with our industry partners we will prepare a National Urban Animal Report each November.

This national summary will be made available to alumni/associates of the Summits for Urban Animal Strategies as a component of their annual subscription.  The report will also be available to the members in good standing of each contributing organization (as outlined below) as a component of their member benefits program.

In 2010, the NUAS will feature information from:

• the Edmonton Municipal Report,
• the PIJAC National Puppy Report,
• the CKC National Breeder Report,
• the OVMA 2010 Ontario Pet Owner Report and
• data mined from PetLynx databases by Socialstruct.

We believe this new approach will provide better information to a broader cross-section of the industry and add value to the relationships you have in this industry.

We invite you to contact one of these organizations to obtain your copy of the 2010 report when it is released later this year:

• Pet Industry Joint Advisory Council of Canada (PIJAC Canada) 1-800-667-7452
• Canadian Veterinary Medical Association (CVMA) 613-236-1162
• Canadian Kennel Club  (CKC) 416-675-5511     
• Canadian Cat Association (CCA) 905-232-3481
• Canadian Federation of Humane Societies (CFHS) 1-888-678-CFHS (2347)

For updates on the NUAS be sure to follow our blog.

Larry R. Evans
President and CEO
PetLynx Corporation


Posted by Terri Perrin, On-line Communications Editor