PetLynx Update

Vice President, Operations
We are pleased to advise that Nicholas F. Gnida has accepted the interim position of Vice President, Operations.

Nick has been one of our long time supporters and shareholders, as well as Treasurer and Director, at PetLynx Corporation. This position initially is a 0.4 HRU/FTE. Nick will assume the following responsibilities:

• Back up for the President
• Management of Operations and Operations staff
• Management of client relationships
• Execution of business plan
• Member of the Executive Scrum

Nick will also continue his responsibilities as Treasurer of the Corporation.

We have all enjoyed Nick and the boundless enthusiasm and encouraging presence he brings to the Calgary Office.

Nick can be contacted at:

Office: 403.219.1088
Cell: 403.860.2578
Email: nick.gnida@petlynxmail.com

Manager, Market Services & Intelligence
We are pleased to advise that Mike Dover has accepted the interim position of Manager, Market Services & Intelligence.

This position initially is a 0.4 HRU/FTE. Mike will assume the following responsibilities:

• Back up for the President
• Management of the Summits and Survey programs
• Execution of business plan
• Member of the Executive Scrum

Mike is managing partner of Socialstruct Advisory Group. He is the co-author of Wikibrands: Reinventing your Company in a Customer-Driven Marketplace. Mike is a highly-connected research executive with more than a decade's experience leading nGenera Insight, a world-class think tank. He was responsible for operations, content quality, and client management for $9 million, multi-year research studies on the intersections among technology, business strategy and society, including the groundbreaking Talent 2.0 Research Program. Mike led more than 200 professionals over the course of the programs. The research in these programs formed the basis for the best-selling books Wikinomics: Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing your World.

Mike is an experienced public speaker and panelist who has delivered dozens of highly-rated speeches about the role of technology, generations in the workplace, and popular culture.

We have enjoyed working with Mike to develop new social media and communication strategies for PetLynx. He is a positive addition to the vision holders of PetLynx Corporation.

Mike can be contacted as follows:

Office: 403.219.1088
Cell: 416.305.9080
Email: mike@mike.dover.com

DELOITTE PREDICTS CANADIANS TO BUY MORE SMARTPHONES AND TABLETS THAN PCs in 2011

Deloitte has unveiled its 2011 global Technology, Media & Telecommunications (TMT) Predictions reports, including the top TMT trends Canadians can expect to see in the coming year and beyond. The 2011 Canadian TMT Predictions are based on research, in-depth interviews and input from Deloitte clients and alumni, industry analysts, leading global TMT executives, and more than 7,000 Deloitte TMT member firm practitioners. Among Deloitte Canada’s top 10 most significant TMT trends that will impact Canada in 2011 is that combined sales of smartphones, tablets and non-PC netbooks will account for more than half of all computer devices sold. Full details of both the top 10 Canadian and global TMT Predictions are available at: http://www.deloitte.com/view/en_CA/ca/
industries/tmt/tmtpredictions/index.htm.

Announcing the 2010 National Urban Animal Survey

As many of you know, PetLynx Corporation established the National Urban Animal Survey (NUAS) in 2007 to fill the void we perceived for an evidence-based approach to decision making in the companion animal industry.  In 2010, we are once again moving to change the paradigm for information and intelligence in this industry.

PetLynx is pleased to announce that Socialstruct Advisory Group has been contracted to assist us to develop the next generation of Market Services and Intelligence tools for this industry.  Using the largest pool of subscribers and working with our industry partners we will prepare a National Urban Animal Report each November.