DIGITAL - Transform Your Digital Marketing

To help businesses create compelling digital experiences across multiple devices, Adobe has created a series of four webinars.

The series is all about the customer experience, which is a priority for business with the growth in mobile and digital interactions with consumers.

Half of your potential clients change devices on their journey with your brand. With more users purchasing more smart devices, device and channel hopping is becoming the norm.

Session One - How to Create a Foundation for Omnichannel Experiences - focuses on understanding the factors influencing this digital trend, and how to build a foundation that connects web to mobile, complex transactions, and online and physical experiences.

The first webinar takes place this Tuesday, October 4th.

Other topics in the series include:

• Moving Beyond Web and Mobile Experience Silos, Oct. 26
• Connecting Transactions Across Channels, Nov. 17
• Connecting Online and In-store Experiences, Dec. 14

Register for Session One.

CRTC says Canadians becoming more attached to Internet, smartphones.

Canadians are turning off their televisions and cutting their land lines in favour of online streaming and smartphones in record numbers, Canada's telecommunications regulator flags in a recent report.

The number of mobile phone subscribers is expected to reach 29.5 million by 2014, representing a penetration rate of 85 per cent. By then, smartphones will account for half of all mobile handsets in Canada, up from 31 per cent in 2009.

And by next spring, the percentage of Canadians with tablets is expected to double in a single year, to 10 per cent, according to consumer trends...

Read the complete article in the Calgary Herald

IBM STUDY SHOWS CANADIAN CONSUMERS EMBRACING MOBILE RETAIL

An annual IBM global survey of 30,000 consumers in 13 countries, including more than 2,000 Canadians, reveals Canadians are adopting new shopping technologies faster than most.

The number of Canadians willing to use mobile technologies to shop increased by 160% year-to-year, second only to the US in uptake. The survey also shows the number of Canadian “instrumented” consumers – who use two or more technologies such as a Web site, mobile device or in-store kiosk – increased by 65% over last year’s results, almost double the global result of a 36% increase year-to-year.

The survey also found that: consumers are checking prices in store, where 70% of final product selection happens, using smart phones and UPC tags to check competitive offerings; and consumers want to shop seamlessly across channels, check product prices wherever they are, get promotions based on the items they scan, and use a personal mobile device to avoid the checkout lane.

More information about the survey