Leaders in the companion animal industry live in a time when disruption is accelerating. Things seem volatile, uncertain, complex and ambiguous (VUCA) more than ever before. Each of us are 'digital immigrants' surrounded by 'digital natives' and we struggle to understand the language, culture and customs that are now appearing. The need to discern between danger and opportunity is great. As you contemplate your career and the future for your organization, you wonder - Where does strategy live? How can I be certain? How will social communication affect me?
Ian Greene BIO: Management Supervisor, Pet Practice, Trone Brand Energy.
Knowing there’s no singular approach to building a brand’s energy, Ian uses his experience in public relations, relationship marketing and advertising to make brands glow. He has executed national media tours and mobile campaigns for major consumer package goods brands and was at the forefront of developing one-to-one variable content direct mail programs. Ian developed a direct program for Novartis’ Interceptor brand that received an Echo Award—the highest award in direct marketing. He recently initiated a veterinary thought leadership program for GREENIES that won the Mars subsidiary a corporate Make the Difference award—a first in five years for any North American Mars company. Ian is a native of Greensboro, NC and graduated from Appalachian State University.
\
No comments:
Post a Comment