Trone Brand Energy wins Ad Age Award

Trone Brand Energy was recognized for its efforts at Ad Age's annual Small Agency Awards hosted last month in Portland, Oregon. 

For its outstanding work with clients and rebranding efforts, Trone was awarded a silver medal in Small Agency of the Year: Southeast Region.  Trone Brand Energy has undergone significant rebranding itself in the past year. New ownership, management, workspace and investment in digital and social media resources, the shift from Trone to Trone Brand Energy deserved the recognition. 

"At the heart of our transformation has been a new agency philosophy that aligns to our name change," states the Trone Brand Energy blog. "We call it The Firefly Effect™, the fascinating phenomenon of how to align around brand stories to spread brand energy across culture." 

The Firefly Effect - How Brands and Social Media are Related

Ian Greene, keynote speaker for Saturday's Summit session, provides perspective on living in a digital era and how the future of the companion animal industry will fare in this new and technological world.

Leaders in the companion animal industry live in a time when disruption is accelerating.  Things seem volatile, uncertain, complex and ambiguous (VUCA) more than ever before. Each of us are 'digital immigrants' surrounded by 'digital natives' and we struggle to understand the language, culture and customs that are now appearing. The need to discern between danger and opportunity is great. As you contemplate your career and the future for your organization, you wonder - Where does strategy live?  How can I be certain? How will social communication affect me?

The 2012 Summit Leader's Library, Leaders make the Future, led by Bob Johansen, Distinguished Fellow, Institute for the Future, outlines 10 new skills leaders need to incorporate for an uncertain world. This inspirational address is intended to equip and add clarity to those who lead. 

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