KPMG Survey Confirms Acceleration of Digital

KPMG’s fifth annual global Consumers and Convergence survey – “The Converged Lifestyle” – confirms the trend of accelerated pace of consumer adoption of new digital business models. The survey reveals both consistencies and anomalies in consumer preferences year over year – in online shopping, content, device use and mobile payments – all of which hint at new directions for the future of digital commerce and those who compete in the space, according to KPMG authors of the report. 


Key Canadian-specific highlights include: 23% of respondents used their mobile device at retail outlets to access coupons and one in six used their mobile to scan barcodes; when selecting a mobile operator, consumers were most influenced by the operator’s coverage (75%), quality of customer service (75%) and price (86%), rather than the availability of a specific device (60%); while 79% of respondents reported downloading an app to their mobile, 61% did not pay for any of them and 24% paid for only around one in four of their downloads; 32% said they had used some form of mobile banking in the past six months; almost a quarter of respondents had no landline telephone; and 51% store some level of personal information in the Cloud. 


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MOBILE PAYMENTS: IS CANADA READY?

KPMG reports are a must read for those involved or wishing to be involved in electronic commerce

Building on KPMG International’s “2011 Mobile Payments Outlook” and “Monetizing Mobile” reports, the new “Mobile Payments: Is Canada Ready?” supplemental publication provides an analysis of the Canadian responses included in the global survey and provides added commentary and perspectives for select industry sectors. The report also explores the challenges faced and what companies need to be thinking about as the new value chain and payments infrastructure for Canada takes form. 

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