KPMG Survey Confirms Acceleration of Digital

KPMG’s fifth annual global Consumers and Convergence survey – “The Converged Lifestyle” – confirms the trend of accelerated pace of consumer adoption of new digital business models. The survey reveals both consistencies and anomalies in consumer preferences year over year – in online shopping, content, device use and mobile payments – all of which hint at new directions for the future of digital commerce and those who compete in the space, according to KPMG authors of the report. 


Key Canadian-specific highlights include: 23% of respondents used their mobile device at retail outlets to access coupons and one in six used their mobile to scan barcodes; when selecting a mobile operator, consumers were most influenced by the operator’s coverage (75%), quality of customer service (75%) and price (86%), rather than the availability of a specific device (60%); while 79% of respondents reported downloading an app to their mobile, 61% did not pay for any of them and 24% paid for only around one in four of their downloads; 32% said they had used some form of mobile banking in the past six months; almost a quarter of respondents had no landline telephone; and 51% store some level of personal information in the Cloud. 


Access the video or the complete survey