Your guide to the 2014 Summit for Urban Animal Strategies

Summit 2014 is two weeks away. A revised Summit Agenda has been posted at http://media.wix.com/ugd/a3c0e3_f6dc42a1f0584fe483829c46bc01130e.pdf

You will find more information about Summit presenters on InfoStream:

Sourcing/Breeding Standards: Purdue University/CAWS

http://petlynxinfostream.blogspot.ca/2014/10/facts-and-evidence-why-we-need-science.html

Industry Trends and Opportunities: Euromonitor/Chicago

http://petlynxinfostream.blogspot.ca/2014/10/facts-and-evidence-euromonitor-retail.html

Pet Experience Project/Obstacles Survey: PIJAC Canada/Ottawa

http://petlynxinfostream.blogspot.ca/2014/10/facts-and-evidence-obstacles-to.html

Innovation Keynote: Trifaux/HeadStart Marketing

http://petlynxinfostream.blogspot.ca/2014/10/trifaux-to-deliver-2014-innovation.html

We are also blessed to have a provocative industry thinker to provide the Leaders Keynote on Saturday morning.

Leaders Keynote: Chan/Zoetis

http://petlynxinfostream.blogspot.ca/2014/10/dr-melodie-chan-to-deliver-2014-leaders.html

Summit 2014 is a must attend event, if you wish to contribute to the breeding standards conversation, increase your understanding of pet owners and the pet experience or if you need to know how future trends in the Urban Animal industry are likely to affect you. Delegate seats may still be available. Please contact Shannon Woodward if you require assistance with registration.

The ninth annual Summit for Urban Animal Strategies, will also feature a challenging Urban Animal Forum™ on Friday, 24 October, 2014. In addition, to dilemmas proposed during the Summit are these conversations already underway:

• Certification and Quality Management for breeders (sources of kittens/puppies)
• Voluntary compliance/self regulation for the industry
• Redesigning organizations for the experience economy/social media
• Administrative Monetary Penalties as an alternative to fines (justice system)
• Lifetime licensing for animals in urban municipalities
• Banning retail pet sales - do bans eliminate or exacerbate sourcing issues
• Pet experience project - defining research to obtain evidence still needed
• Implications of pets for the delivery of public health and social programs
• Pets enhance communities but has urban planning got pets on the radar
• Improving animal care - can prepaid wellness lower costs
• Non-surgical sterilization as an intervention in feral and domestic populations
  

  
  

Summit 2014 Agenda RELEASED!

The agenda for Summit 2014 has been approved and posted on the event website . 

Over the eight year history of this event, delegates have consistently indicated the event exceeded their expectations. As the ninth edition of the Summit for Urban Animal Strategies unfolds, delegates can expect conversations to move forward in the area of Breeding Standards, Certified Quality Marks, the Pet Experience Project, Permanent Non-Surgical Sterilization and many other Urban Animal conversations.

VIEW THE AGENDA!

We encourage local industry representatives to attend the Gala on Friday evening to celebrate the 2014 Summit Awards and fellowship with their Urban Animal peers from across North America. A special package is available that includes the gala, Friday accommodation and the Saturday Leaders Brunch .

Summit 2014, will host the inaugural meetings of the Urban Animal Foundation and the launch of the Alliance for Urban Animals.  These two initiatives complete the PetLynx consumer experience infrastructure and position allies to serve every pet and pet owner in Canada. We would encourage you to speak to a PetLynx representative about your role in these initiatives if you have not already done so.

REGISTER FOR SUMMIT 2014

Get the facts, have YourSAY™, move the industry!

Dr. David Goodnight to speak during Summit Session I: The Pet Healthcare Experience

The Urban Animal industry is changing. Consumers can now access everything from merchandise to health care in real-time, online. Pet health insurance and healthcare providers are attempting to maintain a focus for pet families by offering models catering to simplicity, cost effectiveness and quality. 

Dr. David Goodnight, a long-time urban animal advocate conceived of and designed a Planned Wellness model for Nestle Purina which other organizations are now emulating. Partners in Wellness is a turnkey software solution for veterinarians to create and offer customizable wellness programs to their clients without the administrative constraints associated with billing and the tracking of service delivery. 

Will the choices in healthcare afforded by these new programs satisfy clients who visit a veterinarian less frequently and can access everything, anytime, anywhere online? Will urban animals continue to have a role with low income/special needs households or will they become objects for an elite group that can afford higher healthcare costs? 

During the 2013 Summit for Urban Animal Strategies Facts & Evidence Session I: The Pet Healthcare Experience, Goodnight will explore these uncertainties and help guide industry leaders to success and understanding. 

Goodnight brings more than 35 years experience in several areas of the Urban Animal industry including Health & Wellness, insurance, consulting and research.

2013 Summit for Urban Animal Strategies

16-19 October

Lake Louise, Alberta

REGISTER NOW