Dr. David Goodnight to speak during Summit Session I: The Pet Healthcare Experience

The Urban Animal industry is changing. Consumers can now access everything from merchandise to health care in real-time, online. Pet health insurance and healthcare providers are attempting to maintain a focus for pet families by offering models catering to simplicity, cost effectiveness and quality. 

Dr. David Goodnight, a long-time urban animal advocate conceived of and designed a Planned Wellness model for Nestle Purina which other organizations are now emulating. Partners in Wellness is a turnkey software solution for veterinarians to create and offer customizable wellness programs to their clients without the administrative constraints associated with billing and the tracking of service delivery. 

Will the choices in healthcare afforded by these new programs satisfy clients who visit a veterinarian less frequently and can access everything, anytime, anywhere online? Will urban animals continue to have a role with low income/special needs households or will they become objects for an elite group that can afford higher healthcare costs? 

During the 2013 Summit for Urban Animal Strategies Facts & Evidence Session I: The Pet Healthcare Experience, Goodnight will explore these uncertainties and help guide industry leaders to success and understanding. 

Goodnight brings more than 35 years experience in several areas of the Urban Animal industry including Health & Wellness, insurance, consulting and research.

2013 Summit for Urban Animal Strategies

16-19 October

Lake Louise, Alberta

REGISTER NOW

PurinaCare Launches Partners in Wellness Program at NAVC

Partners in Wellness will make its national debut during the first quarter of 2012, according to Veterinary News who interviewed veterinarian and PurinaCare president David Goodnight. 

In fact, the new web-based, customizable program is running through its initial pilot with about 20 veterinary practices.

"It's no secret; there have been declining number of veterinary visits over the last 10 years," said Goodnight. "We have been thinking about what we could do to help this profession and help it drive more visits. What we came up with is a way to allow independent veterinarians to offer their own wellness plans without the administrative restraints."

So, why are wellness programs beneficial?

"When veterinarians see the pet more times every year, it turns into better care. It turns into early detection of disease. It turns into better preventive medicine and more medicine for those pets that really need it. What the program does is it provides a very cost-effective way for clients to get the very best preventive care throughout the year," said Goodnight.

Read the entire article