Writers Wanted

Providing interesting, timely and compelling content is the focus of InfoStream. Some of the most innovative ideas and initiatives in the urban animal industry can be found in the site's audience. InfoStream wants to share these stories.

InfoStream is looking for writers with an interest or experience in the urban animal industry to provide original content. Readers are interested in stories about innovation and leadership, human resources, digital media and research. The best way to get a feel for the types of posts likely to get published is to read past InfoStream articles, but InfoStream is interested in new content ideas from readers as well.

Writing Guidelines:

Articles are 250-500 words and must be exclusive to the InfoStream website for 21 days (writer cannot post article on any other sites during that time).

Articles must be original and cannot be re-posted from any other site.

Articles will be edited for content and clarity, and to conform to the InfoStream style. Links may also be added to your document by the Editor.

Contributors should include a two-sentence biography at the bottom of the submission, sharing a bit about their experience.

Compensation:

$30 per article

$10 bonus for published  graphic(s)

$5 bonus for published  picture(s)

Contributors are encouraged to share the InfoStream posting through their digital media network to increase readership.

Bonus* for article views on InfoStream:

Over 100 views $10

Over 500 views $20

Over 1,000 views $30

* Views will be calculated by Google InfoStream analytics three months after the original posting date. The view bonus is a one time payout by electronic transfer.

NB: The compensation schedule is subject to change without notice. Compensation is provided at the rates current when published. Contributor must own the rights to publish any submitted graphics/pictures.

Please contact infostreameditor@gmail.com for more information, to make a submission or suggest a story.

Travel Alberta partners with Expedia

Expedia's hand-selected travel bloggers have been invited by Travel Alberta to visit the province this summer and winter to create original travel stories, photographs and videos of vacation experiences in Wild Rose Country. 

The partnership between Travel Alberta and Expedia Media Solutions is the latest iteration of Expedia's innovative digital "Find Yours™" campaign. Find Your Alberta promotes Alberta's vacation experiences and destinations and will run on Expedia, Travel Alberta and the channels of visiting travel bloggers. 

READ THE NEWS RELEASE

InfoStream has been keeping an eye on the role of bloggers in the Retail sector and reported on a number of research topics relating to the increasing opportunities in the urban animal industry. A study released by Trone Brand Energy in 2012 states that 20% of pet bloggers are considered highly influential and have a monthly readership of at least 10,000. Influencers report dealing with at least six or more pet care brands from a market perspective. In addition, the APPA National Pet Owner Survey for 2011-2012 revealed the use of Internet has more than doubled as a pet care information provider in the past 10 years. 

A PET BLOGGER'S ROLE IN RETAIL

PET BLOGGERS HAVE PURCHASING POWER

A pet bloggers role in retail

As the World Wide Web plays a rapidly increasing role in retail, companies are learning the benefits of social media, discussion forums and blogging when it comes to moving their product and keeping consumers engaged. 

The APPA National Pet Owner Survey for 2011-2012 revealed the use of Internet has more than doubled as a pet care information provider in the past 10 years. Recently, Amanda LeGaux, social media specialist at Trone Brand Energy suggested the pet blogosphere could be an untapped goldmine in the digital landscape. 

"The pet blogging community has proven to be a valuable platform for companies to both engage with and learn from pet loving consumers. And it is an essential driver of online sales and product recommendations," she said. 

"Retailers have the opportunity to harness the power that pet blogger wield in the pet owners' purchase consideration journey to better promote and sell products online while garnering key purchasing insights from their target consumer." 

A study conducted by Trone Brand Energy in 2012 reveals that 20% of pet bloggers are considered highly influential and have a monthly readership of at least 10,000 readers. Influencers report dealing with at least six or more pet care brands from a marketing perspective. 

READ THE ARTICLE

Bloggers promote pet adoption

Earlier this month, InfoStream cited a study that reported Pet Bloggers had influencing power over consumers. From 26 -30 November 2012, Petside.com, a leading provider of information for pet owners, is using that influence power and hosting a virtual cause-related program.  

Celebrating its fifth anniversary, Pet 'Net brings bringing together a consortium of the web's leading pet-focused bloggers to highlight various aspects of pet adoption. A Pet 'Net-dedicated hub page, located on Petside.com, is a one-stop destination for all the event's adoption-related content. 

"Petside is thrilled to be celebrating the fifth anniversary of Pet 'Net with so many talented and passionate writers," said Jessie Pascoe, senior editor, Petside.com. "And to highlight the important cause of pet adoption for the third time? Well that's just icing on the cake." 

MORE INFORMATION

Pet Bloggers Influence those with Purchasing Power

Pet bloggers are influencing companion animal consumers in increasing numbers by showing a strong presence and voice of influence in the pet industry in general. 

The National Pet Owner Survey for 2011-2012 revealed that in the past 10 years, use of the Internet has more than doubled as a pet care information provider. This statistic is confirmed by a recent study released by Trone Brand Energy, which states that 20 per cent of pet bloggers are considered highly influential and have a monthly readership of at lease 10,000 readers. Influencers report dealing with at lease six or more pet care brands from a marketing perspective.