05 April 2016

BUSINESS - Top Insights from 2015 Global Consumer Trends Survey

Euromonitor International reaches out to internet-connected consumers from across the globe with their Global Consumer Trends Survey, then translates the results into comprehensive analysis and actionable opportunities.

While their full report includes key survey findings across all major consumer lifestyle areas, here are six key insights from the survey.

Millennials and Generation Z are leading the shift from computers to mobile. With the rapid proliferation of mobile devices such as smartphones and tablets, today’s internet-connected consumers have access to whatever they want, wherever they go. Smartphones, in particular, have changed the way consumers interact with the world.

The key to swaying customer opinion is to first convince friends and family. Survey respondents selected friends and family recommendations as their top marketing influence, while independent consumer reviews came in second.

Informed eaters will pay more for healthy packaged food. The consumers with a long ingredient watch-list express a much greater willingness to pay extra for the packaged food features they deem important.

Trust in “Green” labels is growing, but skepticism remains high. Consumers remain largely ambivalent towards ethical and environmental language and claims.

Many consumers struggle to link some health priorities with everyday habits. Sticking with good habits can be easier said than done.

The ability to make time for what matters most is critical for today’s ever-busy consumer. Instead of focusing on saving time, marketers should emphasize the importance of making time, highlighting how a product or service frees up time for the things that matter most.

Euromonitor International is a leading independent provider of strategic market research. They create data and analysis on thousands of products and services around the world.

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