10 April 2016

DIGITAL - Email Personalization: How to lower unsubscribes, increase revenue and stay out of the spam folder

The Chinese calendar may say 2016 is the year of the monkey, but according to VentureBeat, for marketers 2016 is the year of personalization.

When it comes to personalized emails, 257 of the email marketers surveyed for VentureBeat Insight Report showed increased open rates and click-through rates by employing some form of personalization.

In some cases, average customer email click-through rate is 2.5 times higher using personalization, when compared with non-personalized emails. Not only that, revenue is an average 5.7 times higher.

Personalization can be difficult because of resource, technology and data integrity challenges but it can be done.

In this webinar you will learn how to:
  • Narrow down customer interests and respond with content that is actionable and useful
  • Target the right data to appeal to customers’ needs and desires
  • Manage email frequency the right way
  • Identify warning signs that you may have gotten a little too personal.

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