DIGITAL - Email Personalization: How to lower unsubscribes, increase revenue and stay out of the spam folder

The Chinese calendar may say 2016 is the year of the monkey, but according to VentureBeat, for marketers 2016 is the year of personalization.

When it comes to personalized emails, 257 of the email marketers surveyed for VentureBeat Insight Report showed increased open rates and click-through rates by employing some form of personalization.

In some cases, average customer email click-through rate is 2.5 times higher using personalization, when compared with non-personalized emails. Not only that, revenue is an average 5.7 times higher.

Personalization can be difficult because of resource, technology and data integrity challenges but it can be done.

Learn how to use personalization to its full advantage in a free webinar from VentureBeat.

In this webinar you will learn how to:

• Narrow down customer interests and respond with content that is actionable and useful
• Target the right data to appeal to customers’ needs and desires
• Manage email frequency the right way
• Identify warning signs that you may have gotten a little too personal.

Is email usage on the decline?

Technology professionals say email's popularity will decline

IT staffing firm Robert Half Technology says 48 per cent of the chief information officers polled said technology, such as instant messaging, and collaborative work applications, such as SharePoint and Yammer, will become more popular than email in office settings within five years.

Alan K'necht, a Toronto-based business consultant specializing in technology trends, said instant messaging is already taking over email at smaller technology firms, which tend to be at the leading edge of what eventually happens in the mainstream.

Read the full article in the Calgary Herald