Eukanuba’s New Long Life Study Advertising Campaign

 

Eukanuba performed a 10 year study on Labrador Retrievers. The Labs were provided with ‘proper care’ and fed Eukanuba food. 90% of the dogs lived longer than the breed’s average life expectancy and 28% of them lived 30% longer than the average life expectancy.

Eukanuba is using the results of their Long Life Study in a new advertising campaign. Brand Director, Javi Neves said, “At Eukanuba, we’re dedicated to assuring the highest quality of nutrition to help dogs lead their most astounding lives. Every ingredient in our food has a specific purpose to promote health and vitality to help ensure the dogs that we feed look and feel their best at every age.”

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ASPCA and Law Enforcement Officers Are Working Together to Get Tough on Dogfighting

The American Society for the Prevention of Cruelty to Animals ® (ASPCA) has released the results of a poll conducted by Edge Research. The poll illustrates some of the concerns that law enforcement officers have regarding dog fighting. Some key findings were:

• 52% of law enforcement personnel have not received training to investigate dog fighting.
• 49% of officers would like more training to investigate animal cruelty.
• The majority of officers believe dog fighting to be a serious crime.
• 40% of officers do not have appropriate resources to investigate dog fighting.

The ASPCA is working with law enforcement officers to increase their capacity to ‘Get Tough’ on dog fighting by training officers on investigating dog fighting. The APSCA has also collaborated with the United States Department of Justice to create the Dogfighting Toolkit for Law Enforcement.

“Even though dog fighting is a felony in all 50 states, dog fighting still takes place across the country, and represents the worst of human nature,” said Matt Bershadker, ASPCA President and CEO. “When our society and our laws reflect the true seriousness and depravity of this crime, many more lives will be saved from suffering."

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OSPCA and OVMA Unleash Got a Pet? Get a Vet!™ Campaign

The Ontario Society for the Prevention of Cruelty to Animals (OSPCA) has partnered with the Ontario Veterinary Medical Association (OVMA) to launch a public awareness campaign that encourages pet owners build relationships with veterinarians. The campaign is titled Got a Pet? Get a Vet!™.

The OSPCA stresses the importance of having a working relationship with a veterinarian. “Veterinarians offer a variety of services to keep your pet(s) happy and healthy,” states Tanya Firmage, Director of Animal Welfare and Operations, Ontario SPCA. “Don’t wait until something goes wrong to take your pet in for a check-up. Schedule a visit with your local veterinarian to ensure a longer, healthier life for your pet(s).”

According to the OPSCA, veterinarians provide services such as:

• Early Disease Detection
• Spaying & Neutering
• Regular Vaccinations
• Flea, Tick and Parasite Prevention
• Prevention of Dental Disease
• Nutritional Counselling
• Addressing Behavioural Concerns
• Pet Identification
  
  

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Spay it Forward

The Ontario SPCA is advocating a new campaign for the month of March aimed at spaying and neutering pets. 

The campaign, "Spay it Forward", encourages pet owners and pet lovers to support the movement by donating the average cost of a spay/neuter procedure in one of the province's shelters. OSPCA reports a pet overpopulation crisis in Ontario, stating that, "each year, tens of thousands of dogs and cats end up on the streets, where they fall victim to neglect and abuse, or in shelters in search of new homes." 

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Sergeant's Pet Care encourages pet owners to emBARK on Pet Health

Sergeant's Pet Care Products is enlisting the help of celebrity animal advocate, Tiffani Thiessen to emBARK on Pet Health in an effort to educate and empower families during Responsible Pet Owners month. 

The emBARK on Pet Health campaign asks pet owners to take a simple online pledge to become more mindful of their pet's ongoing needs. Each pledge will trigger the donation of a Sergeant's Pet Health Kit which, with the help of American Humane Association, will be sent to help one of the millions of animals waiting for their forever homes at local shelters nationwide. 

In addition to taking the pledge, visitors to the emBARK on Pet Health website have access to pet health tips and a pet health calendar. 

Sergeant's is committed to providing up to 5,000 Pet Health Kits to shelters. Each kit is estimated at a total value of $50 and features popular Sergeant's products. 

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