Thought Leaders in Central Canada Have Spoken

The Urban Animal™ Conference in Central Canada is in the books. Thought leaders including researchers, business managers and executives in all sectors of the Urban Animal industry have shared evidence and had their say to move the industry forward. Here are interesting lines from the working groups:

• Sourcing needs to have attention from the entire industry - it is where the pet experience starts.
• Every pet deserves to have a healthy, happy life no matter the source.
• Every owner deserves a great experience, empathy and support.
• Messages are confusing and driven by 'tribal interests' not the common good.
• Judgemental approaches and fear mongering are prevalent - more negative than positive stories.
• Industry often focused on the small picture.
• We need an alliance of those working together in each community
• We can start with the things we can agree on and work down to the stickier issues.
• The pet owner deserves our help not our judgement.
• Have we really thought through the adoption process? Are we too rigid? What values do we bring?
• Do we have 'the right people in the room' - How can we get others in this conversation?
• Can we build an alliance around (Kijiji) the largest community portal in Canada?

To see the session 'Wordle' and as well as the rest of the group input go to urbananimal.com

Next stop Halifax

Get the facts, have YourSAY, move the industry.