Pets Plus Us Talks National Cupcake Day

With National Cupcake Day just two weeks from today, fundraising is well underway across the country. Individuals and businesses have been hosting cupcake sales for their local humane societies and SPCAs. 

Sponsors are an integral part of any fundraising event. Pets Plus Us, Gold Sponsor of National Cupcake Day, is a great example of the value of corporate support.

Randy Valpy & Bruin

This week on the Ontario SPCA's Animals' Voice podcast, Randy Valpy, 'Top Dog' at Pets Plus Us, shares why the company got involved with event and how they plan to celebrate it in their office. 

Listen to the podcast!

It's not too late to register, start baking and raise funds to support homeless, abused and injured animals. There are even great fundraising prizes for the top individual, community team and corporate team.

4th Annual National Cupcake Day

It's become an award-winning and successful fundraising event across Canada. This year, National Cupcake Day is February 29th.

Spearheaded by the BCSPCA and Ontario SPCA, the event raises funds to support homeless, abused and injured animals in Canadian humane societies and SPCAs by encouraging participants to bake cupcakes for others in exchange for a donation. 



“What I love about Cupcake Day is that it’s so easy to get involved,” says BCSPCA National Cupcake Day spokesperson and self-proclaimed bungling baker, Kristina Matisic. “Cupcakes are pretty simple to bake. Trust me, if I can pull it off, anyone can.”

Participants who register before January 31st and raise $50 will be automatically entered to win a KitchenAid Stand Mixer. Registration is free and can be accessed HERE.

National Cupcake Day 2015 took place February 23rd and included 106 participating animal welfare organizations from across the country who raised $550,000.

Petsecure supports OSPCA with $17,500 donation

Photo Credit

Petsecure handed over a cheque for more than $17,000 to the Ontario SPCA resulting from their sponsorship of the 2014 National Cupcake Day for SPCA's & Humane Societies. 

National Cupcake Day™ is a first-ever, coordinated Canadian event to support local shelters, SPCAs and Humane Societies. In 2014, animal lovers across Canada raised over $450,000 to support their favourite societies. Funds raised from National Cupcake Day™ go back to help the shelters, clinics, inspectors and animals in communities across the country. 

READ MORE: National Cupcake Day becomes a nationally recognized success!

National Cupcake Day a becomes nationally recognized success!

The second annual National Cupcake Day in Canada raised over $465,000 and attracted the attention of the Canadian Public Relations Society who recognized the event with two ACE (Achieving Communications Excellence) Awards.

The Ontario SPCA and Strategic Objectives announced last week that National Cupcake Day for SPCAs and Humane Societies is the recipient of the Best Use of Special Events and Best Use of Social Media Relations ACE Awards.

"What excites me is the most important aspect of this campaign - for the first time, animal welfare organizations are working together to change animals' lives," said Marc Ralsky, Director of Community & Donor Development, Ontario SPCA.

The annual CPRS National Awards of Excellence recognize and reward outstanding public relations programs and projects from across the country. Winners will be recognized at CRRS Awards Gala dinner on May 27, 2014 at the CPRS National Conference.

National Cupcake Day 2014 took place February 24 and included 59 participating animal welfare organizations from across the country.

National Cupcake Day a sweet success

The second annual National Cupcake Day™ took place February 24 with 59 participating societies and thousands of cupcakes. The event has raised nearly $300,000 already and donations are still rolling in at a rapid pace. 

National Cupcake Day™ is a first-ever, coordinated Canadian event to support local shelters, SPCAs and Humane Societies. In 2013, animal lovers across Canada raised over $400,000 to support their favourite societies. Funds raised from National Cupcake Day™ go back to help the shelters, clinics, inspectors and animals in communities across the country. 

Check out more photos collected during the event on Monday on Instagram. 

2014 National Cupcake Day

Registration has begun for 2014 National Cupcake Day.

A massive undertaking powered by the BC SPCA and the Ontario SPCA last year resulted in a nation-wide collaboration of humane societies and SPCAs and raised over $400,000 for local societies. 

National Cupcake Day was originally founded by the Royal SPCA in Australia where it has successfully raised over $1 million. The event raises funds to support homeless, abused and injured animals in Canadian humane societies and SPCAs by encouraging participants to bake cupcakes for others in exchange for a donation. 

Nearly 50 organizations across the country have registered to join in the 2014 campaign which will take place Monday, February 24, 2014. Registration for the event is free and be accessed HERE. 

Cupcakes bring Canadian Humane and Rescue organizations together

A massive undertaking powered by the BC SPCA and Ontario SPCA has resulted in a nation-wide collaboration of humane societies and SPCAs. 

National Cupcake Day was originally founded by the Royal SPCA in Australia where it has successfully raised over $1 million. Two Canadian SPCAs realized the potential and will be launching the program 25 February 2013. The event raises funds to support homeless, abused and injured animals in Canadian humane societies and SPCAs by encouraging participants to bake cupcakes for others in exchange for a donation. 

Dozens of organizations across the country have joined together to make this movement unique to the industry as it highlights a collaboration of so many coming together for the betterment of animals in Canada. 

"We are so much more powerful as a united front than as our own individual groups," said Brittany Koffman, community development coordinator for the Ontario SPCA. "We've built some incredible relationships with our fellow organizations and we've really enjoyed bringing on this movement to get everyone working together and thinking beyond their own communities." 

Corporate sponsors for the event include Reynolds, BMO and Petsecure Pet Health Insurance who signed on as the gold sponsor for the first-ever National Cupcake Day. 

"National Cupcake Day has been a phenomenal success in other countries and we know it can do just as well in Canada," said Glenn Williams, president and CEO of Petsecure. "As strong ambassadors of responsible pet ownership, we are proud to contribute to, and support, such a worthy cause."

FIND OUT MORE