BUSINESS - IDEXX Supports Human Animal Bond Research

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IDEXX, a world leader in veterinary diagnostic instrument development and manufacture; reference laboratory services; and dairy and water testing, has become an official supporter of the Human Animal Bond Research Initiative (HABRI).

HABRI is a not-for-profit organization that maintains the world’s largest online library of human-animal bond research and information; funds innovative research projects to scientifically document the health benefits of companion animals; and informs the public about human-animal bond research and the beneficial role of companion animals in society.

“IDEXX is proud to support HABRI and its mission to advance human-animal bond research,” said Jonathan Ayers, Chairman and CEO of IDEXX Laboratories.

“IDEXX is committed to enhancing the health and wellbeing of pets and people alike by bringing to market the most advanced diagnostics and software in veterinary medicine. When we provide high quality care for pets, human health also benefits.”

Scientific evidence increasingly shows that pets improve heart health; alleviate depression; increase well-being; support child health and development; and contribute to healthy aging.

In addition, companion animals can assist in the treatment of a broad range of conditions from post-traumatic stress to Alzheimer’s disease to autism spectrum disorder.

“IDEXX is an innovative leader in pet health,” said Steven Feldman, Executive Director of HABRI. “By supporting HABRI, IDEXX is demonstrating its dedication to the human-animal bond and to keeping pets and people healthy together.”

With over 6,000 employees in 175 countries, IDEXX is a major player and their support of the relationship and health connection between humans and animals lends more credence, not just to HABRI, but to initiatives like One Health that is working to unite human and animal medicine.

By expanding interdisciplinary collaborations and communications in all aspects of health care for humans, animals and the environment, One Health Initiative hopes to accelerate biomedical research discoveries, enhance public health efficacy, expeditiously expand the scientific knowledge base, and improve medical education and clinical care.

Pets Plus Us Talks National Cupcake Day

With National Cupcake Day just two weeks from today, fundraising is well underway across the country. Individuals and businesses have been hosting cupcake sales for their local humane societies and SPCAs. 

Sponsors are an integral part of any fundraising event. Pets Plus Us, Gold Sponsor of National Cupcake Day, is a great example of the value of corporate support.

Randy Valpy & Bruin

This week on the Ontario SPCA's Animals' Voice podcast, Randy Valpy, 'Top Dog' at Pets Plus Us, shares why the company got involved with event and how they plan to celebrate it in their office. 

Listen to the podcast!

It's not too late to register, start baking and raise funds to support homeless, abused and injured animals. There are even great fundraising prizes for the top individual, community team and corporate team.

Nulo Pet Food Sponsors U.S. IRONMAN Events

Nulo Pet Food has entered a partnership with American IRONMAN events through 2016. Nulo Pet Food is founded by swimmer Michael Landa. Landa has considerable experience in pet care and education. Upon seeing increasing numbers of overweight pets he was inspired to create a healthy pet food. Nulo pet foods are based off of animal proteins, contain a probiotic, and have low carbohydrate levels.

Landa said, “For so many athletes, our dogs are our best friends and sometimes training partners. Just like our own diets, the types of protein, carbohydrates, and ingredients that we feed our dog or cat matter to their health and recovery. We thank IRONMAN for aligning their brand with Nulo and for teaming with us to become evangelists for better pet nutrition. IRONMAN athletes understand the role quality nutrition plays in fueling a healthy, active lifestyle. We believe triathletes seek the same superior qualities in their dog or cat’s nutrition too. Nulo’s partnership with IRONMAN allows us to educate fellow athletes and pet parents about the benefits of Nulo’s ingredients – in an atmosphere that is fun, inspiring, and celebrated by so many pet lovers.”

IRONMAN CEO, Andrew Messick said, “The IRONMAN organization is thrilled to partner with such a unique pet food company like Nulo. Their dedication to pet nutrition and promotion of healthy lifestyles breathes a new perspective into supporting our entire IRONMAN community. We look forward to helping them activate their brand across our many race venues and in inspiring IRONMAN competitors everywhere to take greater care of their extended families.”

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PIJAC Canada Completes a Decade of Urban Animal Sponsorship

PetLynx Corporation is pleased to welcome the Pet Industry Joint Advisory Council of Canada as a sponsor of the 2015 Urban Animal program.

PIJAC Canada has proudly sponsored Urban Animal programs and events since 2006 when PetLynx hosted the first Summit for Urban Animal Strategies in Banff, Alberta, Canada. PIJAC Canada CEO, Louis McCann joined a handful of industry leaders who realized the individual silos defining each industry sector were preventing collaboration that could bring about a more positive pet experience.

“The Summits for Urban Animal Strategies opened the gates to potential and possibility”, said Louis McCann. “We are all responsible for the well-being of animals, the Summit is where the work gets done”.

An active player in an international network of pet industry associations, PIJAC Canada has been a strong and consistent voice for the Canadian Pet Industry since 1988. As a not for profit, member-based organization, PIJAC Canada advocates on behalf of the Canadian pet industry while acting as a credible source of information and education for pet related businesses, municipalities and community organizations.

“The Pet Industry Joint Advisory Council of Canada represents the very best of the first decade of working together”, said Larry R. Evans, Executive Producer of Urban Animal. “Louis McCann and his colleagues on the PIJAC Canada Board of Directors have been the ally of all those who work to enrich the lives of people and pets across this country. They have lead members of the Alliance for Urban Animals to understand 'Animal Welfare' is everyone’s business”.

FOR SPONSORSHIP OR ALLIANCE FOR URBAN ANIMALS OPPORTUNITIES, PLEASE CONTACT:

SHANNON WOODWARD (403-208-1972)

Pets Plus Us Sponsors the 2015 Summit Awards for Urban Animal

Calgary, Alberta - PetLynx Corporation is pleased to announce Pets Plus Us, a division of Royal Sun Alliance (RSA), the world's leading provider of general insurance, is the sponsor of the 2015 Summit Awards program.

Pets Plus Us "Top Dog" Randy Valpy, has been an Urban Animal sponsor and supporter since 2006 when PetLynx hosted the first Summit for Urban Animal Strategies in Banff, Canada. As Presenting Sponsor in 2014, Pets Plus Us co-hosted the Summit Awards Gala as well as receptions each Regional Conferences.

"As a founding Alumni of the Urban Animal™ program I have been the beneficiary of new ideas, thought provoking conversations, networking opportunities and relationships that have moved the industry as well as the businesses I lead," said Valpy. "The Urban Animal™ program has truly changed our industry in very positive ways."

The Summit Awards have been an element of the Urban Animal program since its inception in 2006. Summits illuminate the achievements of those who toil in the trenches of the industry using an academy style system of nominations, elimination rounds and the automated casting of secret ballots in each category. Nominees for the Summits include individuals and organizations active in the Urban Animal industry.

"Pets Plus Us has a unique approach to serving pet owners and policy holders," said Larry R. Evans, Managing Director of PetLynx Corporation and Executive Producer of the Urban Animal program. "The Urban Animal mission to enrich the lives of people and pets has been embraced by Randy Valpy and the Pets Plus Us team. Their sponsorship of the Summit Awards program is further evidence of their commitment to the industry and the clients they serve."

As sponsor of this program element, the Pets Plus Us brand will be presented throughout the year and highlighted during the Summit for Urban Animal Strategies at the Friday evening gala with each Summit Award presentation.

About Pets Plus Us:
Headquartered in Oakville, Ontario, Pets Plus Us is the Champion of Pet Owner Happiness. Their carefully researched business model enhances the pet experience. Pets Plus Us re-imagined pet insurance and introduced Canada’s first wellness-only plan. The dynamic community created by Pets Plus Us empowers pet families as they make mindful choices for the wellbeing of their pets. Pets Plus Us insurance products are underwritten by the powerful RSA Group.

FOR SPONSORSHIP OR URBAN ANIMAL OPPORTUNITIES, PLEASE CONTACT:

Shannon Woodward, Program Manager, (p) 403.208.1972, (e) shannon.woodward@petlynxmail.com

Larry R. Evans, Executive Producer, (p) 403.921.5900, (e) larry.evans@petlynxmail.com

PetLynx Welcomes CVMA as a 2015 Urban Animal Sponsor

PetLynx Corporation is pleased to welcome the Canadian Veterinary Medical Association as a 2015 Urban Animal sponsor.

CVMA has sponsored Urban Animal programs and events since 2008. Chief Executive Officer, Jost am Rhyn has been a keen supporter of the collaboration and communication facilitated by Urban Animal.

“The Summit for Urban Animal Strategies brings the industry together out of silos where we spend much of our time,” he said. “This event and other Urban Animal™ programs promote the exchange of ideas, the development of consensus and drives us toward collaboration. This is more important now than ever before.”

The Canadian Veterinary Medical Association (CVMA) is the national and international voice for Canada’s veterinarians, providing leadership and advocacy for veterinary medicine.

“The members of the Canadian Veterinary Medical Association are important stakeholders in the quest for a positive experience for people and pets in urban municipalities across Canada,” said Larry R. Evans, Managing Director of PetLynx Corporation. “Veterinarians are not just the medical practitioners we depend on for the health of our companion and service animals. Vets have far reaching contributions to public health, community relationships and pet owner behaviors.”

To add your support or to become involved in the Alliance for Urban Animals, please contact Shannon Woodward 403.208.1972