Showing posts with label artificial intelligence. Show all posts
Showing posts with label artificial intelligence. Show all posts

05 February 2017

HEALTH - Artificial Intelligence is Revolutionizing Healthcare

Bots have the potential to revolutionize healthcare.

Long wait times, understaffed and underfunded clinics, lack of access to medical professionals, and poor compliance with treatments after leaving the clinic are all common in contemporary medical practices.

Some people cite doctors themselves as the source of the problem, while others see the high rates of physician burnout (over 50% as of 2014, and across specialties) as an indication that it is the system that’s failing.

Some countries, such as Malaysia, Costa Rica, Colombia, and Mexico, have found ways to prioritize and standardize healthcare, but many countries struggle.

Particularly in areas where the impact of colonialism continues to be felt, such as much of the African continent, there are too few doctors per capita to adequately address health concerns.

Lack of access to effective healthcare is not only an issue among previously-colonized populations.

Although it is Canada’s Aboriginal populations who experience the most restricted access to healthcare, many “first world” countries, including the United States, have areas of reduced or insufficient healthcare access.

Poverty is one of the most reliable indicators both of disease burden and of restricted healthcare access.

Chatbots have the potential to provide some healthcare to these underserved populations.

In India, where patients in rural areas often experience a lack of access to medical professionals, iCliniq offered the first medical bot system and has had significant success matching users with healthcare providers.

According to Entrepreneur India, “iCliniq’s user base comprises of 1110 doctors for over 80 plus specialties and 110,000 patients spanning 160 countries.”

Although the technology may have started in India, it has quickly gone global.

Not only is iCliniq now serving users across the globe, but other healthcare companies are looking at bots as a way to reduce the workload on doctors and allow them to focus on patient care, while providing quick, accessible healthcare information to patients.

China is investing in healthcare chatbots, with their recently launched Melody, an interactive AI that can help diagnose and refer patients to healthcare providers.

The UK also has multiple start-ups working on AI healthcare chatbots, including Babylon, which hopes to improve the accuracy of doctor’s diagnoses.

A recent Digital Trends in-depth look at the topic of AI chatbots in healthcare highlights current work on sophisticated chatbot technology, and also digs into some of the concerns with AI healthcare.

There are legal issues, such as liability for inaccurate diagnosis or recommendations.

There are also privacy and security issues.

But there is the potential for chatbots to free doctors up so that they can focus more easily on the parts of their job that computers can’t do – the intuition and interaction that can only be provided by another human. (With the interesting, and long-established, caveat that people seem much more willing to discuss mental health and STI status with a bot than with a doctor.)

Most predict AI will play an assistant’s role in healthcare.

Although chatbots are becoming more common in human healthcare, they’re still on the horizon for vets.

VetPronto’s VetTriage chatbot launched last year, but with limited interest from pet owners.

About Tiffany Sostar
Tiffany is a writer, editor, academic, and animal lover who came late to her appreciation of pets. At 18, a rescue pup named Tasha saved her from a depression and she hasn't looked back. She has worked as the canine behaviour program coordinator for the Calgary Humane Society, and was a dog trainer specializing in working with fearful and reactive dogs for many years. She doesn't have any pets right now, but makes up for it by giving her petsitting clients (and any dogs she comes across on her frequent coffee shop adventures) extra snuggles.

29 January 2017

BUSINESS - Apple Joins Other Tech Giants in Artificial Intelligence Partnership

Partnership on AI was formed in 2016 and while Apple was involved since the beginning, the corporation became an official founding member this week.
 
Apple joins a group that includes some of the biggest names in tech - Amazon, DeepMind/Google, Facebook, IBM, and Microsoft.

The growth in artificial intelligence (AI) products, and concerns about potential risks prompted the formation of Partnership on AI whose goal is to ensure that applications of AI are beneficial to people and society.

The organization will study the potential societal impact of AI systems, develop and share best practices, develop educational resources and host open forums to share information about the latest topics in the field.

They will also create working groups for different sectors, for example healthcare and transportation, conducting research on the specific AI applications in these different areas of the economy.

Some fears surrounding AI include criminal use, robots taking over the workforce, privacy, and even the end of the human race.

Many believe, however, AI machines and applications are the next generation of sophisticated tools enhancing our human capabilities.

The aim of Partnership on AI is to help ensure the positive application of artificial intelligence.

According to their website, “Diversity of thought across the organization is crucial to ensure that we effectively explore and address the influences of AI on people and society, provide guidance on AI best practices, and seek to advance the public’s understanding of AI.”



13 October 2016

DIGITAL - Artificial Intelligence Offers Marketing Opportunities

Artificial intelligence (AI) has fascinated humans for generations, and dystopian futures full of malevolent intelligent robots have remained a science fiction staple since the 1940s, and have only grown in popularity since the term “artificial intelligence” was coined in 1965.

Robots and AI - benevolent or violent – still feature prominently in science fiction, but also in speculative fiction and non-fiction, and they are a significant research direction for many technology companies and institutes.

The fear of malevolent AI is on the minds of many, but others see the potential for deep connection and community within benevolent AI, such as in Eugenia Kuyda’s fascinating and heart-wrenching construction of an AI that spoke in her deceased best friend’s voice, using his words.

This is a type AI that drives connection and community, and is a tool for health and healing - a far cry from HAL 9000, and closer to projects like benevolent.ai, that use AI to advance healthcare and search through emerging research for marketable trends.

It is this potential for conversation and connection that makes so much marketing and customer interaction possible in developing AI technologies.

More and more, AI and adaptable bots are part of the fabric of everyday life.


AI is no longer a science fiction trope, it is now a reality. And, critically, AI, or at least learning bots, are a marketing tool that will become increasingly relevant as consumers demand round-the-clock, real-time responsiveness from brands. 


AI systems are curating content, making suggestions for products or “people you may know”, analyzing credit and debit card usage to prevent fraud, and even helping people fight parking tickets or keep their housing in the face of housing insecurity and homelessness.

As marketing moves forward, customers will expect more interaction, and more responsiveness.

FastCoCreate’s sector forecasting suggests that marketers will strive to “make everything a catalyst for conversation” and AI will be an important part of that process.

There are risks with using AI, as Microsoft learned with the launch (and quick shut down) of Tay. Allowing AI to learn from the internet at large is a significant risk, and Tay learned the worst parts of contemporary human interaction from Twitter.

Marketers will need to be aware and ready to respond quickly to problems in the system, and be conscious of curating and guiding the process or risk repeating Facebook’s error when it’s “on this day” algorithm failed to analyze context and ended up presenting users with ex-partners, unhappy memories, and even deceased pets and friends. Good automation requires good algorithms.

Artificial intelligence is here, and is a fascinating, exciting, and growing field. It will have significant impact on employment and labour, marketing, even health care and education.

The current consumer climate is changing rapidly, and adapting to customer demands through using leading edge technologies – including AI – is an important tool in any marketer’s belt.

By Tiffany Sostar
Tiffany is a writer, editor, academic, and animal lover who came late to her appreciation of pets. At 18, a rescue pup named Tasha saved her from a depression and she hasn't looked back. She has worked as the canine behaviour program coordinator for the Calgary Humane Society, and was a dog trainer specializing in working with fearful and reactive dogs for many years. She doesn't have any pets right now, but makes up for it by giving her petsitting clients (and any dogs she comes across on her frequent coffee shop adventures) extra snuggles.